You can have the greatest website in the world
but if no one visits it, it is not working
for you. It is crucial that your website is
found by your target audience. Search
Engine optimization is the art
and science of getting your site noticed
by Search Engines so when people type in
a word or phrase your site comes up high
in the search engine rankings. Search engines
use a complex formula and method to determine
ranking – some of this you can
and some you cannot control.
However, the 3 most important things you
can control are the content
of your page, the title of your page and
the keywords that you use. There are companies
that will help you with this, but be aware
no company can guarantee that you will come
up first in the Search Engines – unless
you pay for it.
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